U.S. Soccer website optimization

As Senior Copywriter working at AKQA on the U.S. Soccer account, I was responsible for Women's World Cup tagline explorations, writing and editing landing page copy for 20 player profile pages, providing Organic SEO recommendations and copy direction and messaging guidelines with a template that could be used for future player profile pages.

Additionally, we were tasked with coming up with USWNT-specific Women's World Cup campaign taglines, copy for a brand new website and concepts for editorial content for the biggest football tournament in the world.

I was responsible for:

Copy Direction
Digital Experience Ideation
Mobile App Ideation
Content Strategy
Copywriting
Copyediting
Organic SEO
Website optimization
Proofreading
Quality Assurance
Research