Nii Bar: Branding, launch video

Nii. Nii Bar creates nutrient-dense, organic food bars. They are gluten-free, soy-free, vegan and non-GMO verified.

‍Nii Foods approached BASIC with an offer to allow them to become their AOR - BASIC would be responsible for everything from branding, advertising and marketing, to web design, web development and video production.

Additionally, I was responsible for creating concepts, storyboards and a script for both their 60-second and 30-second launch videos.

I also helped with creative direction for the video shoot and was involved in location scouting, interviewing actors, sound design and post production.

I was responsible for:

Copy Direction
Story Ideation
Scriptwriting
Copywriting
Copy Editing
Proofreading
Brand Messaging
Brand Identity Guidelines
Creative Direction
Location Scouting
Interviewing actors
Sound design
Post production
Storyboard
Quality Assurance
Research