Nike app and content strategy
As the Copy Lead / Senior Copywriter for the Digital Brand Design department at Nike, I worked on a team of 20+ Sr. Copywriters, Sr. Designers, Art Directors, Project and Program Managers at AKQA Portland. I was responsible for coming up with ideas, content strategy and making app stories for all categories, but specifically the Football, Basketball, Baseball, Global Football and Sportswear categories.
I was responsible for:
Copy Direction
Story Ideation
Content Strategy
Copywriting
Copy Editing
Ideation
Messaging Strategy
Proofreading
Quality Assurance
Research
Nike x NBA FA18 GameDay Concept, App Feed Exploration, Content Strategy.
I was responsible for copy direction, creative direction, ideation, client presentation, writing, editing and deck delivery.
Nike x NBA SP18 All-Star Game App Concept, App Feed Exploration and Content Strategy.
I was responsible for copy direction, creative direction, ideation, client presentation, writing, editing and deck delivery.
Nike App Feed Takeover for Color Rush (NFL).
I was responsible for coming up with ideas, content strategy and feed takeover explorations.
Nike App.
I was responsible for story ideation and copywriting for the Football, Baseball, Global Football, Basketball and Sportswear categories.
Nike App Launch: First 10 days.
I was responsible for consumer journey ideation, accessibility considerations and micro-copywriting for the first 10 days of a new user's experience in the Nike app.
Additional credits: company, department and creatives.
NIKE DIGITAL BRAND DESIGN
Company: Nike
Department: Digital Brand Design (NA)
Program Management Team
Team Manager, Michelle Sorge
Creative Team
Senior Copywriter: Jennifer Pidgeon
NIKE Senior Leadership
Phil Knight; Mark Parker.
Creative Team Leadership
Design Director, John Gordon
Creative Team
Senior Designer: Rhett McMullen
