Google Emails
As the Creative Director / Copy Lead for the Google DSM team at FACTOR, I helped lead a creative team of 30+ Sr. Copywriters, Sr. Designers, Art Directors, Project Managers and Program Managers. I was one of only two Copy Leads on the Google DSM Team, a member of the FACTOR Creative Leadership team, and I reported directly to the Founder/CEO and Co-Founder/CCO.
I was responsible for:
Copy Direction
Content Strategy
Copywriting
Copy Editing
Ideation
Messaging Strategy
Team Co-Management
Client Relations
Proofreading
Quality Assurance
Research
Internal and external launch emails for Bard.
For these specific projects, I was responsible for ideation, copy direction, copyediting, brand strategy, creative team co-management, client relations, proofreading, and quality assurance.
Consumer emails for Google Lens, the Google Home app and new Pixel products and services.
For these specific projects, I was responsible for ideation, copy direction, creative direction, content strategy, copyediting, brand strategy, creative team co-management, client relations, proofreading, quality assurance and research.
Consumer emails in a welcome series for Nest Renew.
I was responsible for ideation, copy direction, content strategy, copyediting, creative team co-management, client relations, proofreading, quality assurance and research.
Consumer emails for Pixel and 2021 Pride Month.
I was responsible for ideation, copy direction, creative direction, content strategy, copyediting, brand strategy, creative team co-management, client relations, proofreading, quality assurance and research.
Consumer emails for Google Nest, Google Assistant and the 2021 Back-to-School campaign.
I was responsible for copy direction, creative direction, content strategy, copyediting, ideation, brand strategy, creative team co-management, client relations, proofreading, quality assurance and research.
Additional credits: agency, client and creatives.
FACTOR x GOOGLE
Company: FACTOR agency
Client: Google
Creative Team (Design)
Senior Designers: Steven Beyer,
Michael Fazal, Rae Estrella.
Creative Team (Copy)
Senior Copywriters: Chase Landers,
Adrian Nunez, Kelsi Johns.
FACTOR Senior Leadership
CEO: Kareem Fahmi
CCO: Jola Hyjek
Creative Team Leadership
Creative Director, Design Lead: Rhett McMullen
Creative Director, Copy Lead: Amalie Britton
Project Management Team
Project Managers: Nicole Britton,
Carla Velazquez, Evonna Sweis.
