REI branding and campaign generation

As Senior Copywriter working at BASIC on the REI pitch, I was responsible for researching and developing an overarching strategy alongside a holiday marketing and branding campaign. This campaign needed to include a big idea, with a supporting tagline, on-brand messaging, website copy and outdoor messaging explorations to support the campaign and drive holiday shoppers in-store as well as build social brand ambassadors.

I was responsible for:

Marketing Campaign
Ideation
Branding Campaign Ideation
Copywriting
Copyediting
Proofreading
Quality AssuranceResearch