Nike editorial and content strategy
As the Senior Copywriter for the Nike Design Studio team at AKQA, I was responsible for ideation, new story angles, longer-form, editorial-style copywriting and copyediting for dozens of stories about amateur athletes all over the world.
These stories helped raise awareness of some of the lesser-known social, racial, political, gender, economic, environmental and age-related issues, adversities and considerations that many athletes still face in sports today.
I was responsible for:
Copy Direction
Content Strategy
Copywriting
Copy Editing
Ideation
Messaging Strategy
Team Co-Management
Client Relations
Proofreading
Quality Assurance
Research
Theland Kicknosway Is Running for Himself and His Community.
Meet the 17-year-old Indigenous athlete, dancer and activist who uses movement to connect with his Native culture and educate others about its history. For this story, I was responsible for ideation, coming up with new story angles, longer-form, editorial-style copywriting and copyediting.
Chrisanki Flood is Finding Suspense and Serenity on the Seas.
Meet the 22-year-old Saint Lucian sailor who's changing the face of his sport and representing his island community. For this story, I was responsible for ideation, coming up with new story angles, longer-form, editorial-style copywriting and copyediting.
Enemies in the Ring, Friends Outside It.
The fighters at this all-female gym in Shanghai bond over breaking gender norms and finding their inner strength. For this story, I was responsible for longer-form, editorial-style copywriting and copyediting.
Ancestral Grounds: How This NYC Cricketer Honors His Caribbean Heritage.
When Derick Narine moved from Guyana to New York City, his love of cricket, and its community, came with him. For this story, I was responsible for coming up with new story angles, longer-form, editorial-style copywriting and copyediting.
A Safe Space in Kabul for Women to Work Out Together.
In a rigidly patriarchal society, this female-only yoga studio provides sanctuary, confidence and camaraderie. For this story, I was responsible for ideation, coming up with new story angles, longer-form, editorial-style copywriting and copyediting.
Additional credits: agency, client and creatives.
AKQA x NIKE
Company: AKQA Portland
Client: Nike
Account Team
Senior Account Director: Nick Lawhead
Creative Team
Copy Lead: Katy Devine
AKQA Senior Leadership
CEO: Ajaz Ahmed
ECD: Josh Combs
Creative Team Leadership
Associate Creative Director, Design Lead: Dan Peters
Associate Creative Director, Copy Lead: Sherief Younis
Creative Team
Senior Designer: Rhett McMullen
