Nike.com and consumer emails

As the Copy Lead / Senior Copywriter for the Digital Brand Design department at Nike, I worked on a team of 20 Sr. Copywriters, Sr. Designers, Art Directors, Project and Program Managers at Nike WHQ. I was responsible for coming up with and making consumer-facing emails, landing pages and app stories for the Football, Basketball, Baseball, Global Football and Sportswear categories.

I was responsible for:

Consumer Journey Ideation
User Experience Ideation
Content Strategy
Copywriting
Copy Editing
Messaging Strategy
Proofreading
Quality Assurance